client

ronald mcdonald house charties west michigan

Improving a nonprofit’s brand recognition and online reach through branded storytelling.
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Responsive website design

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Custom WordPress/Divi

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User Experience Design

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Hosting & Maintenance

project overview

Since 1990, RMHC has been a place of hope and healing when families need it most. They provide a ‘home away from home’ for families traveling to Grand Rapids whose children are experiencing a serious illness or injury requiring hospitalization, free of charge. This organization needed a modern, responsive website that connected visitors to their mission, their profound impact on families in need, and ways to get involved. The new RMHC site captures the supportive, hopeful energy and high quality services of the organization. Visitors can view the impact of their work through stories from real families, as well as browse a multitude of ways to support the organization. The site also makes it easy for families in need to quickly get the help they need.

objectives

  • Improve site-wide storytelling to build a stronger connection with donors
  • Improve overall design and user experience to make the site more engaging while remaining aligned with the global RMHC brand
  • Implement a custom, responsive solution that allows staff to easily update copy, photos, stories, and add events

“Finding the right graphic designer for your organization can be challenging. When we started working with Danielle she immediately understood the mission and vision of our nonprofit. She was diligent in matching our global brand guidelines and has exceeded our expectations time and time again. She is talented yet approachable and you can tell she takes her work (and our work) seriously. When we have short turnaround projects Danielle always completes them on time and never sacrifices quality. Danielle is a reliable, gifted, and detail-oriented graphic designer whose work stands out among the rest. We highly recommend working with Danielle for your graphic design needs.”

Ellen Carpenter

Executive Director, Ronald McDonald House Charities West Michigan

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