client

paramount prep

Creating a professional and lively brand identity for a virtual academic and test prep tutor.

Marketing strategy and copywriting by Fresh Coast Creative.

brand identity design

website design

Marketing Assets

project overview

Paramount Prep helps families through college courses, graduate school admissions, internships, and more through personalized, structured tutoring and test prep. They needed a brand identity and website that showcased their credibility to parents and guardians while still appealing to students.

The combination of a classic serif and deep purple core color are nods to academia, complemented by the brighter accents to give students a break from monotone pages of text.

objectives

Develop a professional and lively brand identity that appeals to both parents and students
Educate parents and students on the process and benefits of structured virtual tutoring
Develop a responsive website backed by WordPress and Divi