client

heart of west michigan united way

Annual fundraising campaign design for Heart of West Michigan United Way.
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Art Direction

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Campaign Design

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Print Production

project overview

Each year, Heart of West Michigan United Way refreshes the design and messaging of its annual fundraising campaign. The challenge: find a new, engaging way to tell the 100-year-old United Way story.

At the onset of the pandemic and statewide shutdown, United Way was in a unique position to help keep nonprofits in Kent County afloat, meeting urgent needs for food, shelter, essential services, and more.

From this collaborative effort and a hard look at the disparities in our community, United We Rise was born; a campaign to show United Way’s commitment to helping Kent County not only heal, but become a thriving community for all.

objectives

  • Refresh the design and messaging of annual fundraising campaign to engage new and existing donors and volunteers
  • Educate potential donors about the work and impact of United Way in their city
  • Achieve a local look and feel while remaining aligned with United Way Worldwide brand standards

selected
work